Our dining rooms are open...we look forward to seeing you!

Pinche Tacos opened as a food truck with a vision to serve the best damn tacos you've ever seen coming out of a moving vehicle. Why Pinche? Well, these weren't the crunchy, ground-beef tacos you might have had growing up and we wanted to make damned sure you knew it. Mission accomplished - soon we had lines of people waiting to try these tacos but, of course, not everyone was as excited about the name as they were about the tacos. Don't know what it means yet? You can check out a quick primer on the various connotations of pinche in Patricia Calhoun's great article here. We had no idea the uproar it might cause and it didn't really matter...until we tried to offer our diners a little more.

We wanted to bring our delicious tacos to more people, so we bought a food cart to put on the Sixteenth Street Mall. Once the authorities caught wind of our name it was a "no-go" unless we could name the cart something else. After a brutal Facebook contest to find a new name (read about the pinche naming contest here HERE), we ended up as Tacos Borrachos. It's a great name—irreverent, slightly offensive, a little dirty—kind of "Pinche Lite." Well, we discovered pretty quickly that we didn't want to be in the cart business—it never went to the mall and made a select few appearances at Civic Center Eats before we canned the idea altogether. But it started a long line of city protests about the name that would follow us to our first brick & mortar location.

Originally, we figured that people shouldn't have to wait for the trailer to get a great taco. Winter was a taco wasteland and people were chomping at the bit to get first crack at the trailer when it opened. With a brick and mortar you wouldn't have to wait, wouldn't have to stand, and you could get a delicious adult beverage to boot! As it turns out, you may still have to wait a little (not the entire winter), and you may have to stand a little (yes we do get busy), but now you can get the best damn tacos pretty much any time you want (with a solid cocktail to match)!

Of course, the name was a sticking point once again. We wanted people to find us, but we were not allowed to put the word "Pinche" anywhere near the restaurant. For our sign we just wanted people to know what they were going to get - "Tacos, Tequila & Whiskey." Pretty basic, huh? It has kind of stuck and has become our de facto name. It makes sense—we serve amazing Tacos, some of the best Tequila you can get your hands on and a wide variety of quality Whiskey.

So we completely understand if, after all of that, you're a little confused. Frankly, we don't care what you call us. We'll just keep cranking out the best damn tacos you're ever going to put in your mouth.

CHEERS!