(Story time)
Tacos Tequila Whiskey opened as a food truck in May 2010 as Pinche Tacos with a vision to serve the best damn tacos you’ve ever tasted coming from a moving vehicle. Why Pinche? These weren’t the ground beef tacos you might have had growing up and we wanted to make damn sure you knew it. Also, at the very first R&D night in Morrison’s home kitchen he was explaining to a group of friends how he made the taco they were eating. His wife replied, “just give me the f#cking taco.” Holla Pinche Tacos. Mission accomplished- soon we had lines of people waiting to try these tacos but, of course, not everyone was excited about the name as they were about the tacos. Don’t know what it means yet? Read Patricia Calhoun’s great article here.
WE had no idea the uproar it might cause and it didn’t really matter we tried to expand. We wanted to bring our gringo inspired with a modern twist street tacos to more people so we purchased a food cart to put on the sixteenth street mall. Once the authorities got wind of our name it was a no go unless we could name the cart something else. After a brutal Facebook contest to find a new name (link to article here) we ended up with Tacos Borrachos. It’s a great name-irreverent, slightly offensive, a little dirty, kind of Pinche Lite” Well, we discovered pretty quickly we didn’t want to be in the food cart business. We lasted three days on the sixteenth street mall and made a few appearances at Civic Center Eats before we canned the food cart idea all together. But it started a long line of city protests about the name that would follow us to our OG brick & mortar location. The OG location at Colfax & York operated for almost two years as Pinche Tacos, it wasn’t until we opened our second location in the Highlands neighborhood that the state liquor board “suggested” we change our name. We took the suggestion seriously, holla Tacos Tequila Whiskey.
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(awards & press)
We have won a lot of awards and garnered a lot of press—best tacos, best mexican restaurant, best cocktails, best desserts. That's a lot of bests for a taco joint in Denver, Colorado. If you haven't visited yet, do your taste buds a favor and come on in!
awards & Press